How to Get More Likes on Facebook
There are 2 kinds of Likes on Facebook that you want to get:
Likes on your Facebook posts
Likes (fans/followers) on your Facebook page
Both kinds of Likes are important. In fact, they drive each other.
The more Likes you get on your posts, the more Likes you’ll get on your page.
And the more Likes you get on your page (the more followers you get), the more Likes you’ll get on your posts.
So which should you focus on first?
How to Get More Likes on Facebook Posts
Your Facebook posts are key.
Successful posts — the ones that get tons of engagement — will have a HUGE impact on your page.
In fact, getting more engagement on your posts will benefit your Facebook page more than anything else you do.
So what should your engagement goals be for your posts?
Your goals should be the following:
Get people to pay attention to your posts
Get people to engage with your posts
Get people to share your posts with friends
If you get people to do these 3 things, your posts will reach a lot of people — and they’ll spread your brand across Facebook!
Then people who’ve never heard of your brand will see your posts… and many of them will Like your page.
If you keep sharing awesome posts, they’ll keep engaging with your page.
And every time they engage with your page, they’ll send a signal telling Facebook to show them more and more and more of your posts.
And THAT, my friend, is the goal!
Facebook is showing your posts to a lot of people, you can then take the next step for your business:
You can start publishing posts with links to your website!
These posts will send traffic to your site and turn your Facebook fans into subscribers and customers.
How do I create Facebook posts that people pay attention to, click and share?
~ Post proven, data-driven content
If you want to get more Likes and engagement on your Facebook posts, there is nothing more important than this first tactic. Using proven, data-driven content in your posts will give them the best chance of going viral and reaching millions of people.
So what exactly is “proven, data-driven content”?
It’s content that has already been audience-tested and generates huge engagement numbers. It’s content that has a proven past performance.
You can use a social media tool that shows you the top performing posts from any Facebook page you add to it. It’s called Post Planner. Post Planner lets me add any Facebook page or Twitter account to their “FIND” tool. The app then shows me the top-performing posts from those social feeds. I can filter the top-performing posts by content type (images, videos, gifs or articles) and time period (day, week, month, year, etc.).
~ Re-design & re-use proven content
So how did you go about redesigning and re-using this proven content? You add your own touch, improve the design, add branding and done.
~ Be Consistent
Post at least 5 times a week so you’re “top of mind” for your Fans. My personal recommendation is to post at least once a day. Post more if you’re getting great engagement. Just make sure that you’re monitoring everything in Facebook Insights
~ Time it right
The best time to post is when your audience is online.
~ Keep it short. limit it to 80 characters.
The quicker it is to read, the more likely people will actually read and share it. Keep message SHORT. The quicker it is to read, the more likely people will actually read and share it. CLICK TO TWEET
~ Be relevant
Your content should let your audience know that you know who they are.
~ Use your authentic voice
People are your Fans and friends because they like what you do. Your voice on Facebook should be true to your brand. That’s one of the keys to conquering Facebook marketing. There is nothing worse than being completely stale and boring on Facebook.
~ Include a call to action
If you ask your Fans to Check-Out Your Post, Share, Like or Comment, they are more likely to do it.
~ Be creative with apps
Contest and promotion apps, along with forms, surveys, etc. can deepen users’ involvement with a business or brand.
~ Have a sense of urgency
Include up-to-minute tips and tricks. It’s always a good idea to stay on top of what’s going on in your niche — and to share that with your followers.
~ Offer value
Before you share something on Facebook ask yourself if you think your Fans will find value in the content.
~ Be entertaining
If your followers like funny memes or respond well to video, take note. Use the type of media that works best for your audience.
~ Be educational
People love to share how-to guides and tips.
~ Make a list
Lists, in the form of a pdf are great for sharing.
~ Be seasonable
Tailor your content to the season or an upcoming holiday. A great way to get more shares is to do a promotion based on a holiday, change out your profile image or cover photo to something seasonal. People love to see personality on a page.
Start putting these tips into action today!