3 Methods to Getting Your First Coaching Client
You’re probably so frustrated….
Hearing Coaches boasting about their seven-figure businesses, telling you how much they love their work, their clients, and their lives, but, you’re just starting out and you’re nowhere near where they are.
They have years ahead of you, they have built their brands. They have built their audiences. All they need to do to get clients is send an email to their thousands of subscribers.
But you? You’re just getting started. Nobody knows who you are, you barely have an audience.
You Don’t Need Thousands of Subscribers to Start Your Coaching Biz
Yes, having an established brand with a huge audience is the goal, but, you can replace your job with a handful of clients. You can start coaching right now, even if you don’t have an audience. Even if you need to give your first few sessions for free,
How are you supposed to get clients?
Getting your first coaching client may seem like a daunting task. But it doesn’t have to be, here’s 3 methods you can start using today!
1. Shine a light on you. It doesn’t matter how much experience you have. Anytime you put yourself in front of a group of people, either as the host of an event or as a presenter, you position yourself as an expert. Make it easy for people to see you as someone they would like to learn more from.
You can even make extra money now by setting up a live event. Live events aren’t as hard as you think. It’s just a matter of choosing a topic, finding a venue, and spreading the word.
You can use resources such as Meetup or Eventbrite to help you organize and promote your event for free, locally or online.
Make sure what you talk about is something you can easily turn into a coaching package. At the end of your event, give a clear call to action that lets your attendees know you want them to schedule a complimentary coaching session with you or to sign up now and receive a discounted price.
2. Make a list of relevant Facebook groups. Choose where your ideal customer might hang out. Focus on the groups that have high member engagement. You could block time each day or possibly once a week where you will go into these groups and be an active participant for .30 minutes.
Add value consistently. Answer people’s questions. Be active. Be generous. Proactively offer tips to help others accomplish their goals.
3. In Front of the Camera
Video is one of the best ways to get other people to know, like, and trust you quickly. It allows people to hear your voice, see your face, and feel your energy.
And there is plenty of media you can use to distribute your video content.
Facebook loves videos, Facebook Live videos are a boost within newsfeeds, so your friends and followers are more likely to see it. Post the videos on your own wall, on the wall of your business page, or in a group you own. Twitter, Instagram, and now LinkedIn are also on the video bandwagon. You should also post your videos on YouTube.
4 When people are reading your articles, you have a captive audience. So you might take this opportunity to offer an option to work with you 1:1 via your coaching.
You can run a contest, where a select number of readers can win a free session. This will help grow your email list.
Soon enough, you’ll be the coach with the full calendar.
But it all starts with getting the first one.